A comprehensive toolkit for creating a complete, powerful, and effective online marketing program for your business Written by online marketing guru Frank Rumbauskas, bestselling author of Never Cold Call Again and Selling Sucks A revolutionary system for increasing sales without tired old selling tactics that no longer work anyway How to. The Never Cold Call Again Online Playbook The Definitive Guide to Internet Marketing Success by Frank J. Rumbauskas, Jr.
'Cold calling is the lowest percentage of sales call success. If you invest the same amount of time in reading this book as you do in cold calling, your success percentage and your income will skyrocket.' - Jeffrey Gitomer, Author, Little Red Book of Selling 'You can never get enough of a good thing! Read this book and USE its contents!' - Anthony Parinello, Author, Selling 'Cold calling is the lowest percentage of sales call success.
If you invest the same amount of time in reading this book as you do in cold calling, your success percentage and your income will skyrocket.' - Jeffrey Gitomer, Author, Little Red Book of Selling 'You can never get enough of a good thing! Read this book and USE its contents!' - Anthony Parinello, Author, Selling to Vito and Stop Cold Calling Forever Salespeople everywhere are learning the hard way that cold calling doesn't work anymore. Yet, millions of salespeople are stuck in the past, using twentieth-century sales techniques to try to lure twenty-first century customers. There has to be an easier way to find prospects - and there is. Today's most successful salespeople are using modern technology to bring prospects to them, rather than fishing for prospects over the phone or knocking on doors.
Never Cold Call Again offers practical, step-by-step alternatives to traditional cold calling for salespeople, small business owners, and independent professionals who are actively building a client base. The Information Age presents endless opportunities for finding leads without cold calling. In fact, Frank Rumbauskas's system brings prospects to the salesperson, rather than the other way around. Readers will find unbeatable sales advice on effective self-promotion, generating endless leads, how to win prospects using e-mail, prospecting on the Web, networking, developing effective proposals, and much more. Rumbauskas Jr.
(Phoenix, AZ) provides marketing consultation and coaching services to firms who wish to provide qualified leads to their sales force rather than have them spend productive work time cold calling. He is the author of the self-published hit Cold Calling Is a Waste of Time (0-9765163-0-6). So yet another sales book filled with promises of helping you make quota and lots of money. Yada yada yada. The premise behind this book was that cold calling in sales is a waste of time. I tend to agree, but some of the methods Mr. Rumbauskas brought up caused me to raise an eyebrow.
Perhaps his methods could apply to some industries, but certainly not all. His idea of putting together your own website or starting a blog had me shaking my head. His recommendations for networking was good but no So yet another sales book filled with promises of helping you make quota and lots of money. Yada yada yada. The premise behind this book was that cold calling in sales is a waste of time. I tend to agree, but some of the methods Mr. Rumbauskas brought up caused me to raise an eyebrow.
Perhaps his methods could apply to some industries, but certainly not all. His idea of putting together your own website or starting a blog had me shaking my head. His recommendations for networking was good but nothing short of something I already knew. Criticism aside, this book wasn't a complete waste of time. I liked his chapter on being confident in your selling. His comments about 'qualifying out' prospects that you don't think will really buy was spot on. I also agreed multiple common sense statements that were made throughout the book.
In a nutshell, I am equally glad I read this book as I am that I checked it out from the library. It would be a good first book to read if you are new to sales and also worthwhile for tenured sales people that just need some fresh ideas or reminders. At last, a book on sales that at least begins to attack the fundamental change of sales between the industrial age and the information age. When I started my first company, I did the sales and cold calls are the only game in town for a newly formed company. Fast-forward to today and my Sales Team behaves in an entirely different way, remarkably like this book, where information is literally mined to find leads which are evaluated before being sent to the higher-paid professionals in the Sales Tea At last, a book on sales that at least begins to attack the fundamental change of sales between the industrial age and the information age. When I started my first company, I did the sales and cold calls are the only game in town for a newly formed company. Fast-forward to today and my Sales Team behaves in an entirely different way, remarkably like this book, where information is literally mined to find leads which are evaluated before being sent to the higher-paid professionals in the Sales Team.
The old mantra was 'It's a numbers game' and I will admit to saying that phrase as little as last week. But no more because it no longer is a numbers game. It is an information game. Used to talk to customers one by one. The internet allows you to talk to them all at once, then personalize it later which saves time, wear and tear, plus getting information out faster. Blogs sure thing but you need to set up a management team to run the information flow, hard to get companies to do but necessary.
Author by: Frank J. Rumbauskas, Jr.
Languange: en Publisher by: John Wiley & Sons Format Available: PDF, ePub, Mobi Total Read: 83 Total Download: 732 File Size: 55,8 Mb Description: 'Cold calling is the lowest percentage of sales call success. If you invest the same amount of time in reading this book as you do in cold calling, your success percentage and your income will skyrocket.' - Jeffrey Gitomer, Author, Little Red Book of Selling 'You can never get enough of a good thing! Read this book and USE its contents!'
- Anthony Parinello, Author, Selling to Vito and Stop Cold Calling Forever Salespeople everywhere are learning the hard way that cold calling doesn't work anymore. Yet, millions of salespeople are stuck in the past, using twentieth-century sales techniques to try to lure twenty-first century customers. There has to be an easier way to find prospects - and there is.
Today's most successful salespeople are using modern technology to bring prospects to them, rather than fishing for prospects over the phone or knocking on doors. Never Cold Call Again offers practical, step-by-step alternatives to traditional cold calling for salespeople, small business owners, and independent professionals who are actively building a client base. The Information Age presents endless opportunities for finding leads without cold calling.
In fact, Frank Rumbauskas’s system brings prospects to the salesperson, rather than the other way around. Readers will find unbeatable sales advice on effective self-promotion, generating endless leads, how to win prospects using e-mail, prospecting on the Web, networking, developing effective proposals, and much more. Rumbauskas Jr.
(Phoenix, AZ) provides marketing consultation and coaching services to firms who wish to provide qualified leads to their sales force rather than have them spend productive work time cold calling. He is the author of the self-published hit Cold Calling Is a Waste of Time (0-9765163-0-6). Author by: Frank J. Rumbauskas, Jr.
Languange: en Publisher by: John Wiley & Sons Format Available: PDF, ePub, Mobi Total Read: 38 Total Download: 304 File Size: 40,9 Mb Description: An all-in-one guide to online marketing from the New York Times bestselling author of Never Cold Call Again In Never Cold Call Again, Frank Rumbauskas shows salespeople how to achieve sales greatness without using those dreaded old tactics like cold calling. Now, in The Never Cold Call Again Online Playbook, he gives small business owners, independent professionals, and entrepreneurs a complete, all-in-one guide to the best practices of effective online marketing. The best marketers know all the secrets of using the Internet to fuel business growth. With The Never Cold Call Again Online Playbook, you'll have access to all the best proven Internet marketing wisdom, tactics, strategies, and tools. You'll learn how to develop a complete online marketing system that boosts sales and brings in customers galore.
A comprehensive toolkit for creating a complete, powerful, and effective online marketing program for your business Written by online marketing guru Frank Rumbauskas, bestselling author of Never Cold Call Again and Selling Sucks A revolutionary system for increasing sales without tired old selling tactics that no longer work anyway How to explode your business with social media sites like Twitter and Facebook For anyone who owns or operates a business and wants to increase their sales, profits, and visibility online, The Never Cold Call Again Online Playbook is the ultimate practical resource. Author by: Tim Templeton Languange: en Publisher by: Berrett-Koehler Publishers Format Available: PDF, ePub, Mobi Total Read: 24 Total Download: 292 File Size: 50,6 Mb Description: Your Best Prospects Are Referred Prospects!
Nobody likes cold calls. And nobody really needs to make them. The Referral of a Lifetime teaches a step-by-step system that will allow anyone to generate a steady stream of new business through consistent, qualified referrals while retaining and maximizing business with existing customers. Tim Templeton emphasizes the importance of applying the golden rule in business—putting the relationship with your customer first, rather than just making the sale. This second edition adds a technique for creating a profile of your ideal customer and explains how to reach the tipping point on online reviews and testimonials so you can expand your business 24/7. Your customers, colleagues, and friends already know every new contact you will ever need to succeed.
When you apply Tim Templeton's system, they will naturally refer those potential new customers to you. Author by: Keith Rosen Languange: en Publisher by: Penguin Format Available: PDF, ePub, Mobi Total Read: 79 Total Download: 732 File Size: 55,7 Mb Description: Does this sound familiar? 'If I could get in front of the prospect, the rest of the selling process becomes easier. It's just getting in front of them that's the challenge'. The fact is most cold-calling efforts are doomed from the start. Salespeople lose sales not due to a lack of effort but because they lack a prospecting system they are comfortable with, and can trust to generate greater, consistent results. If you are feeling the same way you have been for the last several years (including the 'calling to check in, touch base or follow-up' approach) or haven't been prospecting at all, you're simply making it easier for your competition to take away the new business you are working so hard to earn.
So, if you love to sell but hate (or don't like) to prospect, this book is your opportunity to maximize your cold calling potetnial and boost your income by learning how to get in front of the right prospects in less time and create greater selling opportunities without the fear, pressure or anxiety associated with cold calling. Author by: Frank J. Rumbauskas, Jr. Languange: en Publisher by: John Wiley & Sons Format Available: PDF, ePub, Mobi Total Read: 71 Total Download: 248 File Size: 53,8 Mb Description: Praise for Selling Sucks 'Whew!
A terrific new book that blows the lid off the old-school methods of selling-which don't work anymore-and shows you how to make sales almost like magic! I love this book!' —Joe Vitale, author of The Attractor Factor and many other books 'I love to buy, so I'm going to give every salesperson I know a copy of this book. Maybe they'll finally stop the old-school, hard-sell shtick that compels me (and everyone else) not to buy.'
—Michael Port, bestselling author of Book Yourself Solid 'Selling sucks, but making sales doesn't. Read Frank's book to learn the crucial difference that will almost certainly mean success or failure for your business in the new era of commerce.' —Mark Joyner, bestselling author of Simpleologywww.simpleology.com 'Ready to join the ranks of the top sales pros? Buy Selling Sucks. Apply its lessons. Then watch your results go through the roof.' —Randy Pennington, author of Results Rule!
'Rumbauskas has the ability to overcome the obvious and allow his readers to look at sales in a new dimension. While many people focus on sales tricks, Rumbauskas shows, in great detail, how to get your prospects to buy because they come to you informed and trustful of you before you even say 'hello.'
He's one of those guys I listen to every time he speaks. He speaks out of tested methods and not opinion. Prior to marketing online, I spent fourteen years running some of the largest automobile dealerships in the USA.
This is one book I would make recommended reading for every person who wants to become an elite sales professional. Selling Sucks is a money-making winner.' —Mike Filsaime, MikeFLive.com 'Selling Sucks is a must-read for any entrepreneur who wants to run a high-profit, high-integrity business. Rumbauskas's advice is inspiring, clear, and more importantly, easy to implement.
It's honestly one of the best how-to self-marketing books on the market. Get this book now if you're serious about exploding your sales and making more money.' —Marie Forleo, author and Fox News Online Life Coach www.thegoodlife-inc.com 'Rumbauskas has written an indispensable guide to moving from an average salesperson to a top sales pro. This is a must-read for anyone serious about their sales career.' —Paul McCord, author of Creating a Million-Dollar-a-Year Sales Income.
Author by: Entrepreneur magazine Languange: en Publisher by: Entrepreneur Press Format Available: PDF, ePub, Mobi Total Read: 67 Total Download: 313 File Size: 40,6 Mb Description: Leading entrepreneurs into the multi-billion dollar consulting industry, the experts at Entrepreneur show you how to capitalize on your talents to help others achieve their business goals. Coached by experts, learn to define your market, find and keep clients, obtain licenses, set rates, monitor cash flow, hire staff, prepare contracts, agreements, and reports, and more. Includes new interviews with successful consultants, updated answers to frequently asked questions, and a completely refreshed list of the top 20 consulting businesses. Author by: Jonathan London Languange: en Publisher by: Apress Format Available: PDF, ePub, Mobi Total Read: 92 Total Download: 998 File Size: 44,5 Mb Description: 'Using Technology to Sell is filled with practical, effective techniques to sell more by leveraging the plethora of tools and information in today’s world. By applying these principles, you'll open more doors, increase your productivity, speed up decisions, and close more deals.' -Jill Konrath, author of SNAP Selling and Selling to Big Companies Using Technology to Sell: Tactics to Ratchet Up Results shows salespeople and sales managers the most effective ways to leverage a variety of technologies to increase sales and gain more customers. Topics include making the most of cloud-based customer relationship management software, putting social media to the best use, presenting on three continents simultaneously through advanced video conferencing, using advanced techniques to gain an information edge over competitors, and much more.
As this book shows, while the sales process will remain pretty much the same from now until the end of time, technology used properly can increase sales power at every step of the cycle. Technology, in the right hands, is a strategic weapon and a competitive differentiation tool that can dramatically improve close rates, deal size, efficiency, total sales, and much more. Using Technology to Sell will show you how to: Expand your market through the use of technology.
Employ software-as-a-service (SaaS) applications to keep track of customers, stay organized, present, and sell more systematically. Use social media to increase sales. Maintain the personal element in a world wired with technology. Use the best sales methodology and integrate each step with technology.
Overcome any aversion to using technology to sell. Avoid the trap of overuse or dependency on technology.